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Now you can make the percentages play for you with Lure, a pleasantly scented cologne which will wreak subtle magic in your favour – nobody is promising outright miracles, but do not be surprised if you notice more sidelong glances, more flirtation, more contact in general with the opposite sex.

The active ingredient in Lure is Alpha Androstenol, which, according to pherolibrary.com “creates a friendly impression, and can make the wearer seem less intimidating and more approachable. It seems to be more of a neurotic chatty pheromone than the beta isomer, touching more on empathy and romantic feelings. Androstenol also creates an aura of youth and health, which can help to create an impression of reproductive fitness, which is attractive.”

Attractively packaged in a glass cologne bottle with tasteful sleeve, this product is not immediately recognisable as a pheromone spray so you can leave it on your bedside table without fear of embarrassing.